What are QR codes and why should you care? Great Question! You are beginning to see them around more and more often, but what are they really? QR codes, or Quick Response codes, are bar codes that carry information like website addresses, contact information and other forms of text. They speed up information transfer from one person to another. They are an oft talked about and highly misunderstood tool used in real estate and other industries for getting you to a web domain quickly. That’s great for one-time events like concerts where a site has a (cumbersome) domain name, limited lifetime and such, but how does that help someone in the McKinney Real Estate Market? The real question is, are QR codes truly useful, or nothing more than a bit of “techno fluff” for website decoration.
Well in Jane’s case at least, they go well beyond techno fluff and have officially proven themselves as tools McKinney, Allen and Fairview home sellers can use to rapidly attract home shoppers, and convert those shoppers to bona fide, interested purchasers. That is because Jane’s QR codes take advantage of a special (patent pending) dynamic internal code generator while other real estate agents continue to use simple static QR Codes which are really nothing more than an aging bookmark.
Static QR Codes are usually generated on a “free” web site using only the domain address and downloaded through a 3rd party advertising firm, (who retains the right to track it, … more about your privacy issues in a later post) as a “picture”. That “picture” is static art work that then appears on their brochures and signs. Jane’s Dynamic QR code is generated automatically by her award winning McKinney Realtor web site (www.themckinneyrealtor.com) and attaches to each new home as it is input into her unique display carousel. That means that EVERY home receives its own unique address on her site and every flyer and brochure has its own individual QR code. Potential buyers snapping the QR Code on the Jane Clark Realty house flyer are looking at full Screen slide shows, comprehensive data, location maps and even a youtube video on the Jane Clark Realty web site just a few seconds after they asked for more information about the home YOU are selling. Jane’s 14 years as a McKinney Realtor has taught her a thing or two about promoting your listing. What does that instant gratification mean to someone listing Allen or McKinney houses for sale? Plenty! The below figures were extracted from the patent application of the developers working with Jane.
Percent increase in house showing requests using Dynamic QR Codes
Cascades Stonebridge Ranch real Estate 32%
Fieldstone Place Stonebridge ranch Real estate 23%
La Cima Stonebridge Ranch Real Estate 21%
Twin Creeks Allen real estate 43%
Fairview Texas real estate study 46%
House showings are what real estate sales is all about!
About McKinney Realtor® Jane Clark,
Jane Clark Realty is associated with Keller Williams McKinney. Jane is a nationally recognized TOP 5 elite producer for Keller Williams. Jane is a perennial winner of D magazine’s Best realtor award and has been voted the BEST McKinney realtor. Jane specializes in homes for sale in McKinney and is a successful Allen TX Realtor as well. She has been in McKinney real estate for 14 years and her office is located inside of Keller Williams McKinney at
Jane Clark Realty
6951 Virginia Parkway suite 100
McKinney, Texas 75071
You can also connect with Jane Clark on Google+