I had a customer in recently and she became the inspiration for this article. I know. I know. I was going to write about laser printers, but this is more interesting.
This customer is the proud owner of an older Brother Inkjet printer that takes $9 cartridges, three generations old in the timeline of a printer manufacturer. This printer has served her well and she came in to buy a replacement cartridge.
What caught her eye were the shiny, new Brother wireless printers that we sell in the shop. Cartridge wise, she is still on target for saving 50% and the cartridges are easily refillable. Technology wise? She might never use the bells and whistles that the new printer provides such as the wireless and remote phone printing capabilities.
Here’s my quandary. Up selling works great in the oil-change business, replacing filters and fluids that may not need to be replaced. But I am hard pressed to ask people to ditch a perfectly good printer just because the new one will let you print from your smart phone. Really? This craze to have the latest and greatest gadget is significantly affecting the landfills and contributing to the cavalier dismissal of perfectly working products. I still have the KitchenAid mixer my mother used in the 60’s in avocado green. (Now, that color is back in style. Go figure.) Hats off to KitchenAid for making attachments that will work perfectly with my 55-year-old mixer! Hat’s off just because the darn thing still works!
Now, I digress. Many printer manufacturers have made these new products that let you send printer orders from your phone and do all sorts of hat tricks. However, the cartridges are designed for one time use only and are problematic to refill because of non-resettable, encrypted chips that will not register ink levels in your printer. It is not time to throw the baby out with the bath water until you have spent some time with me to talk ink and toner. The quality and value is not in the new cartridges. We are being distracted and seduced by all the new-fangled tasks a printer can do that we managed to live without since birth.
Next time I promise to really talk about laser printers.
Trudy and Bill Whitney are the owners of Rapid Refill Ink, an independently owned retail franchise that refills and remanufactures inkjet and laser/toner cartridges for office and home printers. In an effort to encourage recycling, empty cartridges are brought to the store that can be reused many times. Sustainable and recycled products were utilized in the build out of the shop located in McKinney. Rapid Refill now also offers Printer Repair and Shredding Services. For more information call 972.548.9393 or email email@example.com. The above comments represent the thoughts of our local business entity and may not reflect those of others.